BRITA® and PRESERVE® Announce Filter Recycling Program

11/18/2008: The Take Back The Filter campaign is thrilled to announce that Brita and Preserve have teamed up to create a take-back recycling program for Brita pitcher filter cartridges! Read the full press release here.

In a nutshell, beginning in January, folks will be able to drop off filters at Whole Foods Markets or mail them in. Preserve, a U.S. company manufacturing household products from recycled plastic, will recycle 100% of the plastic casing. And the filter material will be regenerated or converted to energy.

Please see our 11/18/08 news item for more details.

Brita tells us that since the faucet mount filters are made from a different type of plastic from the pitcher filters, they are not part of the program at this time. However, Brita and Preserve are continuing to explore options to recycle faucet mount filters and hopes to have a solution in the near future.



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